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Lotte Red Festival
[Campaign, Package, Graphic] April - June 2024

Client
Lotte
Team W.Camp
Design
Eunseo Hyun
Project Manager
Jonggook Kim
Creative Director
Dongyoo Kim

Production Thirdeye Video
Planning 
Cine Jang
Music
KARDI
Photography DiiVer




Participated the campaign visuals for Lotte Red Festival, which is Lotte’s largest integrated retail festival, along with a special gift package and invitation to heighten anticipation for the event. Additionally, I created a stamp design for the festival’s on-site activities.

Inspired by the campaign’s original CM, composed by the band KARDI, which blends traditional Korean music with rock, the package design focused on delivering vibrant and culturally rich visuals. Inside the package, recipients could find a QR code leading to the festival’s pre-event webpage, as well as exclusive merchandise from the National Museum of Korea, thoughtfully designed in the signature red palette to tie back to the festival’s identity.

롯데의 최대 통합 유통 페스티벌인 롯데 레드 페스티벌의 캠페인 디자인 및, 행사에 대한 기대감을 높이는 선물과 초대장이 담긴 특별한 패키지와 방문 이벤트를 위한 스탬프를 디자인했습니다.

해당 캠페인을 위해 밴드 KARDI가 작곡한 국악과 록을 결합한 CM에서 영감을 받아, 패키지는 한국적이면서도 다채로운 비주얼을 구현하는 데 중점을 두었습니다. 패키지를 열면 롯데 레드 페스티벌 사전 행사 페이지로 연결되는 QR코드와 함께 레드 컬러를 활용한 국립중앙박물관 굿즈를 만나볼 수 있습니다.